There are 5 Core Values which are central to Julie Neilson Media -

Sharing Passionately

Encouraging Potential

Embracing Creativity

Giving Permission

True Authenticity

By combining these values, Julie Neilson Media creates a safe environment where clients really can become Awesome ViDEO Stars.

Sharing Passionately

I’ve always been passionate about encouraging people to use ViDEO because I know what a powerful medium/tool it can be.

I had a career with BBC Television, and yes, I loved all the showbiz side of it but, I got my deepest sense of fulfilment when I was working with members of the public who wanted to share their story in order to help other people.

Nowadays, I share my knowledge, I share my skills and I share my expertise around ViDEO making, with my clients, with a real passion.

And that, in turn, allows my clients to show up and to express themselves and to share the story of their business, their passion, their products and their services - with ViDEO.  The client’s Target Audience can then see how my client understands them and can help to solve their problems.

So, there’s that lovely ripple effect as the passionate sharing of gifts and knowledge and skills moves outwards to help improve people’s lives.

Encouraging Potential

I used to be one of the most camera shy people in the universe!  

I didn’t like being photographed, never mind being in ViDEOs, so, I do have every sympathy with anyone who’s camera shy!

And, of course, as a TV director, I was always behind the camera, not in front of it.

But, when I set up my business, I realised that I would have to get in front of the camera – and so I directed myself because I knew how to do that. 

I know how to make people feel comfortable and confident on camera – I just wasn’t used to directing myself.

And I’m not particularly technically minded.

At one point, the BBC decided that multi skilling would be a good concept to embrace and so I could go from working on one programme where I’d be directing two camera crews, presenters and contributors to then working on another programme where I’d be given a camera kit and a lighting kit and sent off to do the whole thing on my own!

Which was a wee bit daunting initially.

So, I know from my own experiences, that anyone can make ViDEOs and these days, technology has moved on so much, it makes everything so much easier.

When it comes to making ViDEOs, sometimes we simply need a wee bit of direction or encouragement and Julie Neilson Media is here to help clients recognise and realise the potential that they already have within them.

Embracing Creativity

A lot of people think that they’re not creative and that they’re not going to be able to think visually and that ViDEO is just not for them.

Julie Neilson Media can offer ideas to clients around the different ways that they can utilise ViDEO and suggest the different types of ViDEO that will enhance their business and illustrate what they do and what they offer.

More than that, through Julie Neilson Media, I can help people to tap into their own creativity as we look together at the creative solutions for what they want to achieve.

Giving Permission

Very often people will feel camera shy because they’re not used to being in the limelight.

And there are a whole load of reasons why that might be the case.

Many of us were brought up to not blow our own trumpet and to be modest about our achievements.

The older ones among us – and I include myself in this – may also have been brought up to wait our turn or to be asked to speak up.

I could go on because there are a whole raft of reasons why we don’t feel comfortable getting on camera and speaking up and speaking out.

Julie Neilson Media not only gives clients permission to speak up but actively encourages them to step into the spotlight and to tell the world about what they do and how they can help people.

True Authenticity

I believe that authenticity is a super power.

If we speak from the heart, if we show our Target Audience who we really are, we can build the connection and the bonds that marketers like to refer to as the getting to Know, Like & Trust You journey.

Our Target Audience will understand us and what we’re about and know that we understand them.

Authenticity is at the core of Julie Neilson Media and allows me to create that safe environment that I referred to earlier, where clients can feel safe – and supported - in starting or moving forwards with their ViDEO Ventures.